Ending Preventable Child and Maternal Deaths: A Promise Renewed (APR)

WHAT IS IT?

Ending Preventable Child and Maternal Deaths: A Promise Renewed (APR) brings together governments, civil society, the private sector and individual citizens to stop women and children from dying of causes that are easily avoidable.

BACKGROUND

© UNICEF/NYHQ2012-2234/Markisz

© UNICEF/NYHQ2012-2234/Markisz

In June 2012, the Governments of Ethiopia, India and the United States of America convened the Child Survival Call to Action in Washington, D.C. to rejuvenate the global child survival movement.

Since the Child Survival Call to Action, over 178 governments and hundreds of civil society and faith based organizations, have signed a pledge, vowing to do everything possible to stop women and children from dying of causes that are easily avoidable. We now call this commitment Ending Preventable Child and Maternal Deaths: A Promise Renewed. Since the launch of A Promise Renewed, 29 countries have launched sharpened country strategies to end preventable maternal, newborn and child deaths.

ACCELERATING PROGRESS ON MDG 4 and 5 AND BUILDING NEW MOMENTUM BEYOND 2015

APR promotes two goals. The first is to keep the promise of Millennium Development Goals 4 and 5, which aim to reduce the rates of child and maternal mortality by 2015.

The second goal is to sustain the progress towards MDGs 4 and 5 beyond 2015, until no mother, newborn or under-5 dies from preventable causes. Evidence shows that all countries, rich and poor, can lower their national under-5 mortality rates to 20 or fewer deaths per 1,000 live births by 2035.

Achieving these targets by 2030 represents an important milestone towards the ultimate goal of a world in which no mother of child dies from causes that are easily avoidable.

This goal can be achieved through five priority actions:

  1. Focus efforts in the countries with the greatest burden of maternal and under-5 deaths
  2. Scale-up access to under-served populations everywhere
  3. Address the leading causes of under-five mortality worldwide, which account for nearly 60 per cent of all under-five deaths (preterm birth complications, pneumonia, intrapartum related complications, diarrhoea and malaria)
  4. Work to address the underlying causes of maternal and child mortality, including lack of education for women and low levels of women’s empowerment
  5. Rally around a shared goal and use common metrics to track progress.

More and more countries are taking action and implementing these strategic shifts. From Bangladesh to Malawi, Zambia to Uganda, Ghana to India, governments are acting on the promise of MDGs 4 and 5 by sharpening national plans, setting costed targets, and mobilizing civil society, the private sector and individual citizens to not only keep women and children alive, but to help them thrive.

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